A closeup of a man playing a hollow-body electric guitar in a dimly lit room.

Supporting IMRO with verified live music reporting

When IMRO needed a way to distribute live performance royalties, conventional research methods weren’t delivering the accuracy they required.

A closeup of a man playing a hollow-body electric guitar in a dimly lit room.

Supporting IMRO with verified live music reporting

When IMRO needed a way to distribute live performance royalties, conventional research methods weren’t delivering the accuracy they required.

A closeup of a man playing a hollow-body electric guitar in a dimly lit room.

Supporting IMRO with verified live music reporting

When IMRO needed a way to distribute live performance royalties, conventional research methods weren’t delivering the accuracy they required.

A woman sits in the foreground at a table in a bar with a drink as a man plays electric guitar in the background.

The challenge

IMRO’s challenge was simple but critical: track what songs were being performed live, across a wide range of venues, to ensure royalties could be distributed fairly to the correct songwriters.
Existing approaches weren’t delivering the consistent, verifiable information they required.

Our solution

Prospect VCI designed a bespoke live music monitoring process from the ground up.

We built a national field team, developed simple, repeatable reporting systems, and focused entirely on direct observation—no interviews, no assumptions.

Every venue visit results in clear, time-stamped, location-verified records. This allows IMRO to distribute royalties based on a robust, evidence-based database, year after year.

A closeup of a hand strumming an acoustic guitar in a dark venue with stage lights.

Our solution

Prospect VCI designed a bespoke live music monitoring process from the ground up.

We built a national field team, developed simple, repeatable reporting systems, and focused entirely on direct observation—no interviews, no assumptions.

Every venue visit results in clear, time-stamped, location-verified records. This allows IMRO to distribute royalties based on a robust, evidence-based database, year after year.

A closeup of a hand strumming an acoustic guitar in a dark venue with stage lights.

Our solution

Prospect VCI designed a bespoke live music monitoring process from the ground up.

We built a national field team, developed simple, repeatable reporting systems, and focused entirely on direct observation—no interviews, no assumptions.

Every venue visit results in clear, time-stamped, location-verified records. This allows IMRO to distribute royalties based on a robust, evidence-based database, year after year.

A closeup of a hand strumming an acoustic guitar in a dark venue with stage lights.

The outcome

We’ve been supporting IMRO for over two decades—and continue to provide the data they need to maintain fairness, build trust with their members, and confidently stand behind their royalty processes.

Quiet, consistent, and trusted in the background—just as it should be.

A closeup of a microphone on a stand in a dark venue with blurry lights and people in the background.

The outcome

We’ve been supporting IMRO for over two decades—and continue to provide the data they need to maintain fairness, build trust with their members, and confidently stand behind their royalty processes.

Quiet, consistent, and trusted in the background—just as it should be.

A closeup of a microphone on a stand in a dark venue with blurry lights and people in the background.

The outcome

We’ve been supporting IMRO for over two decades—and continue to provide the data they need to maintain fairness, build trust with their members, and confidently stand behind their royalty processes.

Quiet, consistent, and trusted in the background—just as it should be.

A closeup of a microphone on a stand in a dark venue with blurry lights and people in the background.
A close-up of a man in a tweed waistcoat playing an acoustic guitar.

Ready to talk?

If you need clearer visibility on whats happening in the field, lets have a conversation. Well listen to what you need and explain how we can helpsimply, professionally, and without any fuss.

PO box 13135, Rathmines,
Dublin 6, Ireland

info@prospect-vci.com

A close-up of a man in a tweed waistcoat playing an acoustic guitar.

Ready to talk?

If you need clearer visibility on whats happening in the field, lets have a conversation. Well listen to what you need and explain how we can helpsimply, professionally, and without any fuss.

PO box 13135, Rathmines,
Dublin 6, Ireland

info@prospect-vci.com

A close-up of a man in a tweed waistcoat playing an acoustic guitar.

Ready to talk?

If you need clearer visibility on whats happening in the field, lets have a conversation. Well listen to what you need and explain how we can helpsimply, professionally, and without any fuss.

PO box 13135, Rathmines,
Dublin 6, Ireland

info@prospect-vci.com